“I can make you feel better, if you want to,” a female chirps on “Bipp” by SOPHIE, the name used by London-based producer Samuel Long. Or perhaps it’s actually Samuel singing and he just raises the pitch on the vocals so that they sound female? In any case, SOPHIE has become quite the sensation in the UK, Long having already worked with an impressive roster artists including Diplo, LE1F and Charli XCX. I don’t entirely see what all the fuss is about though. Yes, his twist on dubstep is at least better than most of the genre’s, but this EP is only 26 minutes long yet it leaves you feel like you’ve been listening for 80 minutes already. At least that’s the effect it has on me. But, if you’re looking for that catchy “Lemonade” song used in that McDonald’s commercial that would be by SOPHIE and it’s here on the EP, so at least it has that going for it. Perhaps some of the instrumental tracks would have been as infectious as well if they had vocals, but as they are they feel overly repetitious and boring.


Released: 11/27/15
Label: Numbers

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An entertainment journalist for 20 years, Michael McCarthy was a columnist and contributing editor for the magazines Lollipop and LiveWire. He co-created and wrote for Cinezine, one of the '90's most popular movie E-zines. The only time he's not listening to music is when he's watching television shows and movies or reading, usually music magazines.

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