Nikki Sixx is always a thought-provoking guy and I generally agree with every thing he says. I am kind of obsessed with him. Have been since I first saw the “Looks That Kill” video on Radio 1990 when I was a kid right around the time Shout At The Devil came out. (I rushed out and bought the album on vinyl a couple of days later — the soonest I could get my parents to take me to anywhere that sold records.) Anyway, my gushing aside, Nikki makes a very valid point here. Personally, I love the experience of listening to a whole album from start to finish. I do make playlists of various songs, but I still listen to the whole album as well. And, actually, the songs I pick for my playlists usually are NOT the singles. There are so many brilliant songs on countless brilliant albums that only die-hard fans will ever hear because listeners today just download the single and listen to that until they get sick of it and then they decide they don’t like the artist anymore. It’s unfortunately because if they actually listened to the album as a whole then they wouldn’t just be listening to that one single until they got sick of it. And they would likely fall in love with other songs on the album. I really hate how so many people don’t listen to an album from start to finish anymore… Anyway, here’s Nikki’s Facebook post:
I talk to more and more people everyday who tell me they only buy singles now.iTunes hasn’t helped for that of course.We have asked them many times to bundle our album as one download so fans wouldn’t cherry pick the hits and miss the hidden gems but its nots part of their business model.I love iTunes and buy music almost daily from it but it still frustrates me.I just wish more people clicked “BUY ALBUM”.Maybe I am old fashioned in how I believe music should be listened to but I refuse to ever buy just a bands single.I always buy the WHOLE album.I encourage you to do the same.Tecnology may have changed but the fact that a band makes a WHOLE album for you hasn’t.Dig deep and I promise you,you will fall deeper in love with the artist than you ever could only listening to one song.Thoughts?”
.
Leave a Reply